Four phases. No meetings about meetings.
This is the operating system behind every product we ship. It's simple on purpose. The discipline is in the refusal to do more.
Spike
We pick a single, sharp wedge — usually the hardest unknown in the project. Model quality. A UX that didn’t exist before. A unit economic that has to work. We prove that one thing in a week, fully working, nothing faked.
- One goal, one week
- No design docs, no meetings
- Live demo by Friday, or we kill it
Ship
We build v1 in public. No private betas, no waitlists as a delay tactic. We point the product at real users on day one and let usage — not internal debate — drive what we build next.
- Public v1 within a month
- Pricing from day one
- Feedback loop measured in hours, not sprints
Scale
Once a product has its first paying users, we turn to distribution. Paid where it pays. Organic where it sticks. SEO, partnerships, content, and every other lever — with the discipline to cut what doesn’t compound.
- Revenue is the only scoreboard
- Paid channels held to CAC, not clicks
- Every launch is a distribution event
Stack
Every product we ship leaves behind infrastructure, playbooks, and learnings that make the next one faster. Auth, billing, inference, growth loops — we amortize them across the portfolio so velocity only increases.
- Shared infrastructure across products
- Playbooks written as we go
- Compounding studio speed